The Solution

Building the foundation and content of a website is only half the story. After a website is published, you can’t rely on search engines to find you — in their own good time. You have to invite them, and, make sure the front door is wide open — or they’ll leave without looking around.

This is accomplished with quality content, fresh content, sitemaps for search engines, and, use of major search engine webmaster tools, including Google and Bing.

In this case, we consulted and advised the business owner about installing the property SEO plug-in needed to enable him to create the proper page titles and meta descriptions, and thereafter, an XML sitemap. We assisted with submitting the sitemap to major search engines and fetching new pages and posts through Google and Bing Webmaster tools.

We also walked the photographer through the process of creating and updating blog articles with the proper key words, titles, links to and from his primary domain, and more.  We also recommended he find a good source of guest articles which could be used as a basis for a weekly or monthly blog post about photography, to keep the content fresh and to give search engines a reason to return.

Finally, we also advised and trained the business owner in how to foster social media relationships and use social media platforms to his advantage.

It wasn’t long before the website not only ranked, but ranked high in local search engine results and garnered new clients.